Amaware vs Semrush for AI search visibility

Amaware is an AI search visibility platform that tracks what your pick of three AI engines says about your brand every day, then writes the content that gets you named. Semrush is an SEO suite with an AI Visibility Toolkit add-on that tracks 25 prompts for $99 a month (read 2026-09-30). Compare plans, prices and fit below.

Does my marketing team need separate tools for SEO and AI search or just one?

Most teams keep their SEO tool for rankings and site health, then add a tool built for AI answers. Semrush tracks 25 prompts for $99 a month inside its SEO suite, read 2026-09-30. Amaware tracks 50 to 350 prompts across three of five AI engines (your pick among ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity) daily and writes the content to fix what's missing. If you already run Semrush for backlinks and audits, add Amaware for the AI answer side.

What is the difference between Semrush and Amaware?

Semrush is a full SEO suite. It tracks rankings, backlinks and site health, then bolts on an AI Visibility Toolkit for a smaller check on AI answers. Amaware was built only for AI search visibility. It asks your pick of three AI engines the questions your buyers ask, every day, and shows who gets named. It writes the articles, and on Pro and Growth publishes them to your site.

Semrush's toolkit tracks 25 prompts on one domain. Amaware tracks 50 to 350 prompts, your pick of three engines from five, with steps ranked by speed to results. One adds AI tracking to an SEO suite. The other was built for AI search visibility from the start.

How much do Semrush and Amaware cost?

Semrush's AI Visibility Toolkit costs $99 a month for one domain and 25 tracked prompts, read 2026-09-30, with no free trial. Amaware's Starter plan costs $97 a month for 50 prompts, three AI engines and 4 articles a month, with 7 days free and a card on file. Pro costs $249 a month for 150 prompts and 12 articles published to your site. Growth costs $499 a month for 350 prompts and 45 articles written ahead for you to approve.

A dollar on Semrush's toolkit buys prompt tracking bolted onto its suite. A dollar on Amaware buys daily tracking plus the articles written for you to fix what you're missing. Cancel Amaware before day 8 and you pay nothing.

Does Semrush track what ChatGPT and Gemini say about my brand?

Semrush's AI Visibility Toolkit tracks 25 prompts on one domain for $99 a month, read 2026-09-30, with no free trial. Amaware tracks three of five engines, your pick among ChatGPT, Gemini, Google AI Overviews, Google AI Mode or Perplexity, on 50 to 350 prompts every day.

Every plan checks the answer a logged-out person sees, once a day, for ChatGPT, Gemini and both Google surfaces. Perplexity runs on its API. You can connect Claude or ChatGPT over MCP and let your own AI do the steps.

Who writes the content and publishes it for you?

Amaware writes the whole article, in your voice, from the evidence behind each step. Starter writes 4 a month that you publish yourself. Pro writes 12 and puts them on your WordPress, Webflow, HubSpot or Next.js site at the time you pick. Growth writes 45 ahead, and you approve each one with a tap.

An article you publish gets tracked the moment you paste its address. Amaware watches for when AI starts naming you because of it.

Who should pick Semrush

Pick Semrush if you already run its SEO suite for rankings, backlinks and site health. Its AI Visibility Toolkit adds a light check on AI answers for $99 a month, 25 prompts, one domain, no trial. That fits a team that only wants a small add-on, not a daily practice built around AI answers. Keep Semrush for the SEO side and consider Amaware for the AI answer side.

Who should pick Amaware

Pick Amaware if you want to see what three AI engines, your pick of five, say about your brand every day, and get the articles written for you. This fits any business: local and service businesses, ecommerce brands, B2B companies, agencies running this for clients. Starter costs $97 a month with 7 days free.

Amaware has no backlink index and no site audit crawler. If you need those, keep Semrush or Ahrefs alongside it. A business with no SEO tool yet gets more from starting with Amaware alone.

Compare Amaware and Semrush

Criterion	Amaware	Semrush
Prompts included	50 prompts on Starter, up to 350 on Growth	25 tracked prompts, 1 domain
Price per month	$97 a month, Starter plan, read 2026-09-30	$99 a month, read 2026-09-30
Free trial	7 days free, card on file, cancel before day 8	No free trial listed
Backlink index and site audit	None, Amaware tracks AI answers, not backlinks	Yes, a full backlink index and site audit crawler

FAQ

Does my marketing team need separate tools for SEO and AI search or just one?

Most teams keep their SEO tool for rankings and site health, then add a tool built for AI answers. Semrush tracks 25 prompts for $99 a month inside its SEO suite. Amaware tracks 50 to 350 prompts daily across three AI engines you pick and writes the content to fix what's missing.

Should my growth team be testing AEO tactics or is traditional SEO still enough?

Test AEO now. Traditional SEO still matters for rankings, but it does not show what ChatGPT or Gemini say about your brand. Amaware runs that check every day and gives you the next page to publish.

What is the difference between SEO tools and AI search optimization tools?

SEO tools track rankings, backlinks and site health. AI search optimization tools like Amaware track what ChatGPT, Gemini, Google AI Overviews and other AI engines say when buyers ask, and which sites get cited. Semrush does both, a full SEO suite plus a smaller AI Visibility Toolkit bolted on for $99 a month.

Does Amaware replace my SEO tool?

No. Amaware has no backlink index, no site audit crawler and no classic Google rank tracker. It is built only to track AI answers and write the content that gets you named. Keep Semrush or Ahrefs for backlinks and technical audits, and add Amaware for what AI engines say about you.

Who writes the content, you or the tool?

Amaware writes the whole article, in your voice, from the evidence behind each step. Starter writes 4 a month, Pro writes 12 and publishes them to your site, Growth writes 45 ahead, and you approve each one with a tap.