Amaware vs Scrunch AI: which AI visibility tool fits your business in 2026?

Amaware and Scrunch AI are both AI visibility tools that show how ChatGPT, Gemini and Google AI Overviews mention a business. Amaware asks the questions buyers ask every day, ranks one thing to publish next and writes the article in your voice, from $97 a month, billed monthly. Scrunch AI's Core plan is $250 a month for brands, as of September 2026. Amaware is our own product, so we stick to what each company states about its plans.

What Amaware and Scrunch AI each do

Amaware and Scrunch AI both work on AI SEO, also called GEO (generative engine optimization) or AEO (answer engine optimization). That's the work of getting AI answers to name and cite your business. The three names describe the same job.

Amaware starts from the questions your buyers ask. A prompt is one of those questions, typed into an AI engine. We run your prompts every day and show who gets named and which websites the answers cite.

Every answer that leaves you out becomes one thing to publish. That can be a page, a video or a reply. We rank them by what gets you seen fastest, and each comes with a brief.

Then Amaware writes the article in your brand's voice. On Pro and Growth, we publish it to your own site. After that, we track when AI starts citing it.

How much do Amaware and Scrunch AI cost in 2026?

Amaware starts lower, and at matching plans the two cost almost the same. Amaware Pro is $249 a month, billed monthly. Scrunch Core is $250 a month.

Amaware has three self-serve plans, all billed monthly:

• Starter is $97 a month for 50 prompts, 4 articles you publish yourself and 1 brand.
• Pro is $249 a month for 150 prompts, 12 articles published to your site and 2 brands.
• Growth is $499 a month for 350 prompts, 45 articles written ahead for you to approve and 5 brands.

Every Amaware plan tracks three AI engines and checks the answers every day. Pro and Growth add unlimited team members. Pro also shows how many people ask each prompt a month.

On Pro, the cost per prompt is a simple sum: $249 for 150 prompts works out to under two dollars a prompt, each one checked daily on your three engines. The 12 articles a month come with that price, at no extra credits.

The table compares the plans by price, with Scrunch AI's figure as of September 2026 and Amaware's billed monthly.

Every Amaware plan starts with 7 days free, with a card on file. Cancel before day 8 and you pay nothing. The first plan payment also has a 30-day money-back guarantee, on one email to hello@amaware.ai.

For Scrunch AI's current plan details, check Scrunch's pricing page.

Which engines does each tool track?

Amaware tracks three of six engines, your pick. The six are ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity and Claude. You can swap one whenever you like.

We run the first five every day and Claude once a week. Every prompt runs on all three engines you picked.

For ChatGPT, Gemini and both Google surfaces, Amaware captures the answer a logged-out person sees, once a day. That's the answer your buyer gets when they open a browser and ask. Perplexity and Claude run on their APIs with web search on.

A single answer is a sample. Engines change week to week, which is why we check daily. You see the pattern over time, where one check shows a single moment.

If you need more than three engines, Enterprise covers all six after a conversation with us.

For Scrunch AI's engine list, see its own site before you decide.

Which tool tracks AI answers and writes the content?

Amaware tracks the answers daily and writes the article for each gap. The number of articles depends on your plan.

• Starter writes 4 articles a month, and you paste them into your site.
• Pro writes 12 a month and publishes each one to your WordPress, Webflow, HubSpot or Next.js site at the time you pick.
• Growth writes 45 a month ahead of time. A person approves every one before it goes live.

Each article comes from the evidence behind the recommendation. It's written in your voice, for the prompt that left you out.

Amaware also learns from your edits. Change an article or a brief, and the next one is written that way. Settings lists every lesson with the piece it came from, and you can remove any of them. A fact you correct stays corrected in later pieces.

For video scripts and replies, you can connect Claude or ChatGPT over MCP. Your own AI then writes them from the brief and does the steps for you. We cover that setup in Which AI tools automate AI search optimization with Claude.

This is where the two tools part ways for most businesses. A dental practice or a law firm rarely has time to write a page for every missed prompt. Amaware writes it, and on Pro it's live on your site without a copy and paste.

How do citation and competitor tracking compare?

Amaware tracks which websites AI cites in each answer, and up to 25 competitors per brand. We suggest six so the charts stay easy to read. Each competitor keeps its own colour on every chart.

Citation tracking shows you which pages the engines lean on. If an online store sees a review site cited in every answer, that tells you where to get mentioned. If a rival's comparison page keeps getting cited, that tells you what page to publish.

Amaware also tracks citations for each article it writes. You see when AI starts citing the page we published for you. You can also see visitors that AI answers send to each page on your site.

Every answer that leaves you out turns into one thing to publish. Tracking tells you where you stand. The ranked list tells you what to do next.

What does each tool leave out?

Amaware isn't a full SEO suite. It has no backlink index, no site audit crawler and no classic Google rank tracker. Businesses that need those keep their SEO tool next to Amaware.

Amaware can look up search volume and keyword data for a phrase, using credits. We never promise a ranking or a citation. We measure the real answers daily and show you what changed.

Scrunch AI's own pages are the place to check what its plans include and what they don't. Compare its plan list against your needs before you buy.

If you're weighing more than these two, we compare Amaware, Profound, Otterly.AI, Peec AI and Semrush in The 9 best AI visibility tools in 2026.

Who should pick Scrunch AI

If your team has already decided on Scrunch's Core plan at $250 a month, it's a sound place to start. The price sits a dollar above Amaware Pro, so cost won't decide it for you.

Who should pick Amaware

Amaware fits any business that wants the answers checked daily and the articles written and published. That covers a law firm, an online store, a dental practice, a software company or an agency running clients.

Pick Amaware if you want the work done after the tracking. We check your buyers' prompts every day on three engines you pick. We rank one thing to publish next, write the article in your voice and publish it on Pro and Growth.

Pick it if you want to start lower, at $97 a month on Starter. Pick it if you track several rivals, with up to 25 competitors per brand.

The first step is free. See what AI says about you, then start free trial when you're ready.

FAQ

Is Amaware cheaper than Scrunch AI?

Amaware starts lower, at $97 a month for Starter, billed monthly. At matching plans, Amaware Pro is $249 a month and Scrunch Core is $250 a month. Pro includes 150 prompts checked daily and 12 articles a month, published to your site. Every Amaware plan has a 30-day money-back guarantee on the first payment.

Do Amaware and Scrunch AI track ChatGPT and Google AI Overviews?

Amaware tracks three of six engines, your pick, from ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity and Claude. For ChatGPT, Gemini and both Google surfaces, it captures the answer a logged-out person sees, once a day. Scrunch AI lists its engines on its own site.

Which tool both tracks AI answers and writes the content?

Amaware tracks the answers daily and writes the article for each gap in your brand's voice. Starter writes 4 a month for you to publish. Pro writes 12 and publishes to WordPress, Webflow, HubSpot or Next.js. Growth writes 45 ahead for you to approve.

What is generative engine optimization (GEO), and how is it different from AEO?

GEO and AEO are two names for the same work. Generative engine optimization (GEO) means getting AI answers to name and cite your business. Answer engine optimization (AEO) is the older name from featured snippets and voice assistants, and AI SEO is a third name. Amaware does all of it, tracking answers daily and writing articles.

Is there a free way to try Amaware?

Yes. The free check asks ChatGPT, Gemini and Google the questions your buyers ask, and you watch the answers come in. You see who they name instead of you. After that, every plan starts with 7 days free, card on file, and you pay nothing if you cancel before day 8.

Does Amaware replace my SEO tool?

No. Amaware is an AI visibility tool, and it has no backlink index, no site audit crawler and no classic Google rank tracker. Businesses that need those keep their SEO tool. Amaware can look up search volume and keyword data for a phrase with credits, and it measures the real AI answers daily.