Amaware vs Athena (AthenaHQ) in 2026: which one fits you?

Amaware and Athena (AthenaHQ) are AI visibility tools that track what AI answers say about a brand. Amaware starts at $97 a month, billed monthly, and writes articles for you. Athena's Starter is $295 a month as of October 2026, 17% less billed yearly, and lists 11 AI models. Pick Amaware for articles, Athena for engine coverage.

Amaware or Athena: the short answer

An AI visibility tool shows you when ChatGPT, Gemini or Google names your business, and when it names someone else. The work goes by a few names: AI SEO, also called GEO (generative engine optimization) or AEO (answer engine optimization). All three mean getting named when buyers ask AI what to buy.

Athena fits teams that want many AI models watched at once, a free plan to start on, or a Shopify store link. Amaware fits owners, marketers and agencies who want monthly billing, daily answers and articles written for them. That holds whether you run a dental practice, an online store, a law firm or a software company.

The figures below are as of October 2026 for Athena, per its pricing page, and as of November 2026 for Amaware.

Amaware publishes for you on Pro and Growth. On Starter you paste each article into your site yourself. Athena's Shopify and Webflow integration is listed on its Starter plan.

Do Amaware and Athena bill monthly with no annual contract?

Yes. Amaware bills every plan monthly, and you can cancel any time. There is no annual contract on Starter, Pro or Growth.

Amaware prices are $97 a month for Starter, $249 a month for Pro and $499 a month for Growth. Every plan starts with 7 days free. The trial needs a card on file, and if you cancel before day 8 you pay nothing.

We also offer a 30-day money-back guarantee. Your first plan payment is refunded in full if you email hello@amaware.ai within 30 days of the charge. It applies once per company. Renewals, credit packs and extra brands are outside it.

Athena lists its Starter plan at $295 a month. Choose annual billing and Athena takes 17% off that price. If you know you will stay a full year, that discount is worth weighing. Check Athena's terms on cancellation before you commit.

Do they write the content as well as track AI answers?

Yes, Amaware writes the whole article for each page action, in your voice, from the evidence behind it. Each question that leaves you out becomes one thing to publish: a page, a video or a reply. The list is ranked by what gets you seen fastest.

How many articles you get depends on the plan:

• Starter: 4 articles a month, which you paste into your site.
• Pro: 12 articles a month, published to your site at the time you pick.
• Growth: 45 articles a month, written ahead for you to approve. A person approves every one.

Amaware also learns from your edits. Change an article or a brief, and the next one is written that way. Settings lists every lesson with the piece it came from, and you can remove any of them. A fact you correct stays corrected.

You can also connect Claude or ChatGPT over MCP, and your own AI does the steps for you. For video scripts and replies, your Claude or ChatGPT writes them from the brief.

Athena's Starter plan includes a content optimization agent. If writing matters most to you, compare both side by side on your own pages. We list other options in the 9 best AI SEO tools that track AI answers and write content in 2026.

What does each one cost on paid plans?

Athena is cheaper to start. Its Essential plan is free and comes with $25 of credit (300 credits). Amaware has no free plan, only the free check and the 7-day trial.

On paid plans, Amaware costs less. Amaware Starter is $97 a month and Pro is $249 a month. Athena Starter is $295 a month. All three prices are billed monthly.

Each price buys the following:

• Amaware Starter, $97 a month: 50 prompts checked every day, 3 AI engines, 1 brand, 4 articles a month, citation tracking for each article, MCP and 5,000 credits a month.
• Amaware Pro, $249 a month: 150 prompts, 12 articles a month published to your site, 2 brands, unlimited team members, how many people ask each prompt a month, and 15,000 credits a month.
• Athena Starter, $295 a month: $300 of credit a month (3,600 credits), 11 AI models, a Shopify and Webflow integration and a content optimization agent.

A prompt is a question a buyer asks an AI engine. Amaware Growth, at $499 a month, adds 350 prompts, 45 articles a month and 5 brands. Writing an article inside your monthly allowance costs no credits.

Which AI engines does each one track?

Athena tracks more. Its Starter plan lists 11 AI models.

Amaware covers six engines: ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity and Claude. Every plan runs 3 of them, your pick, on every prompt. You can swap one whenever you like.

The first five run every day. Claude runs once a week. For ChatGPT, Gemini and both Google surfaces, we capture the answer a logged-out person sees, once a day. Perplexity and Claude run on their APIs with web search on.

Amaware Enterprise is priced after a conversation and adds all six engines. If you need more than three models watched at once on a standard plan, Athena is the better pick.

Amaware also tracks up to 25 competitors per brand. We suggest 6 so the charts stay easy to read.

Where do the articles get published?

Amaware publishes to your own WordPress, Webflow, HubSpot or Next.js site on Pro and Growth. On Starter, you paste each article in yourself. After an article goes live, we track when AI cites it.

Athena's Starter plan includes a Shopify and Webflow integration. An online store on Shopify connects directly to Athena, and that is a real plus for store owners. If your store runs on Shopify, weigh that link.

If you run a store and want more options, we compare them in the 9 best AI visibility tools for ecommerce stores in 2026. Both tools work with Webflow sites.

Who should pick Athena

Athena fits you if engine coverage comes first. Its Starter plan lists 11 AI models, so you can watch many answers at once.

Pick Athena if you want:

• 11 AI models tracked on one plan.
• A free plan to keep, with Essential and $25 of credit.
• A Shopify store link for your online store.
• 17% off with annual billing, if you will stay a year.
• Multi-region tracking, which Athena adds on Enterprise.

Who should pick Amaware

Amaware fits owners, marketers and agencies who want to see each answer that leaves them out, and one thing to publish for it. You pay monthly and can cancel any time.

Pick Amaware if you want:

• A lower paid price, from $97 a month on Starter.
• Daily answers on 50, 150 or 350 prompts.
• Articles written for you, 4 to 45 a month by plan.
• Publishing done for you on Pro and Growth.
• A 30-day money-back guarantee on your first payment.

It works the same for a law firm, a dental practice, an online store or an agency with clients. Start with the free check: enter your email and watch ChatGPT, Gemini and Google answer your buyers' questions. You see who they name instead of you.

Show me what AI says about my business, or Start free trial and get your first ranked list of things to publish.

FAQ

Does Amaware bill monthly with no annual contract?

Yes. Every Amaware plan is billed monthly and you can cancel any time. Starter is $97 a month, Pro $249 a month and Growth $499 a month. The 7-day free trial needs a card on file, canceling before day 8 costs nothing, and the first plan payment is refunded in full within 30 days on one email.

Does Athena bill monthly?

Yes. Athena's Starter plan is listed at $295 a month, or 17% off with annual billing, as of October 2026. It includes $300 of credit a month. Essential is free with $25 of credit, and Enterprise is priced on request.

Which is cheaper, Amaware or Athena?

Athena is cheaper to start, because its Essential plan is free with $25 of credit. On paid plans, Amaware is cheaper: Starter is $97 a month and Pro is $249 a month, against Athena Starter at $295 a month. What Amaware's price buys is articles written for you, 4 to 45 a month by plan.

Do Amaware and Athena write the content?

Yes for Amaware. Amaware writes the whole article for each page action, in your voice, from the evidence behind it. Starter writes 4 a month for you to paste in, Pro writes 12 and publishes them, and Growth writes 45 for you to approve. Athena lists a content optimization agent on its Starter plan.

Which tracks more AI engines, Amaware or Athena?

Athena does. Its Starter plan lists 11 AI models. Amaware covers 6 engines, ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity and Claude, and every plan runs 3 of them, your pick, on every prompt. The first five run daily and Claude weekly, and Enterprise adds all six.

Can I try Amaware or Athena for free?

Yes. Amaware has a free check: enter your email and watch ChatGPT, Gemini and Google answer your buyers' questions, with the competitors they name instead of you. Its 7-day trial needs a card and costs nothing if you cancel before day 8. Athena's Essential plan is free with $25 of credit.

Is Amaware a full SEO suite?

No. Amaware is an AI visibility tool, with no backlink index, no site audit crawler and no classic Google rank tracker, so businesses that need those keep their SEO tool. It can look up search volume for a phrase with credits. It never promises a ranking or a citation, and it measures the real answers daily.