The 9 best AI visibility tools for ecommerce stores in 2026

The best AI visibility tool for an ecommerce or Shopify store depends on the job. Amaware tracks the buyer prompts that name stores and writes the articles that get you named, from $97 a month. Peec AI tracks AI shopping answers per product. Otterly.AI starts at $29 a month (read 2026-09-30).

Which AI visibility tool fits an ecommerce store?

Start with the job you need done. If you want to see which stores get named, and then publish the pages that get you named, start with Amaware. If you need numbers for every product in a large catalog, look at Peec AI.

This work goes by a few names. AI SEO, also called GEO (generative engine optimization) or AEO (answer engine optimization), is the work of getting AI engines to name your store. An AI visibility tool measures that work and shows where you stand.

A prompt is a question a buyer asks an AI engine. Shoppers now ask ChatGPT, Gemini and Google where to buy. An AI visibility tool asks those prompts for you and shows who gets named and which websites the answers cite.

Below are nine tools we would put on a store's shortlist. Each entry gives the best fit, a dated price and our verdict.

How we picked these tools

We judged every tool on the same four points.

• Daily tracking. Engines change their answers weekly. A daily check shows the pattern, where a single check shows one moment.
• Engine coverage. We noted which engines each plan covers and which ones cost extra.
• Shopping features. We looked for product-level tracking, catalog uploads and Shopify links.
• A published price. Every competitor price carries the date we read its pricing page. Where a company sells after a demo, we say so.

Amaware: best for stores that want the articles written

Best for: stores that want the articles written.

Starter is $97 a month for 50 prompts and 4 articles. Every plan comes with 7 days free with a card on file.

Amaware asks your shoppers' questions every day on your pick of three of five engines. The five are ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity. For ChatGPT, Gemini and both Google surfaces, we capture the answer a logged-out shopper sees.

You can track up to 25 competitors per brand. Every prompt that leaves your store out becomes one thing to publish: a page, a video or a reply. These easy steps are ranked by what gets you seen fastest, each with a brief.

Amaware then writes the articles in your voice and tracks when AI cites each one. On Starter you publish the 4 articles yourself. Pro, at $249 a month, tracks 150 prompts and publishes 12 articles a month to your WordPress, Webflow, HubSpot or Next.js site.

Growth, at $499 a month, tracks 350 prompts and writes 45 articles ahead for you to approve. On any plan you can connect Claude or ChatGPT over MCP, and your AI does the steps for you. Amaware never promises a ranking or a citation. It measures the real answers daily and shows what changed.

Peec AI: best for SKU-level shopping tracking

Best for: SKU-level shopping tracking.

The Starter plan covers 50 prompts on 3 models. Peec AI shows each plan's current price on its pricing page, in your currency.

Peec AI fetches your product catalog from Shopify, or takes a CSV of your own or from Google Merchant Center. It then tracks visibility, position and win rate per product, or SKU (stock keeping unit), next to brand-level numbers (read 2026-10-19). It also shows the domains and URLs AI retrieved when recommending a product.

That makes Peec AI the stronger pick for a store with a large catalog that wants per-product numbers. Amaware tracks the buyer prompts that name stores and writes the articles that answer them. For a closer look, read Amaware vs Peec AI: which AI visibility tool fits your business?

Scrunch: best for product-level AI shopping data

Best for: product-level AI shopping data.

Plans start at $250 a month (read 2026-10-19).

Scrunch lists a Shopping view that shows AI search performance at the product level, and Agent Pages, which serve an optimized version of your site to AI agents (read 2026-10-19). Pick it if the site itself is your project.

Profound: best for large brands with a demo budget

Best for: large brands with a demo budget.

Profound offers a free 7-day trial, then Enterprise at a custom price after a demo.

The trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews. Enterprise tracks up to 9 answer engines. That breadth suits a large brand that sells in many places.

A smaller store can use the trial to see how its prompts look. A brand that wants many engines and has budget for a sales process can then book the demo.

Otterly.AI: best for the lowest monthly start

Best for: the lowest monthly start.

Lite is $29 a month for 15 prompts (read 2026-09-30). Standard is $189 a month for 100 prompts, and Premium is $489 a month for 400.

Every plan tracks 4 engines daily: ChatGPT, Google AI Overviews, Perplexity and Copilot (read 2026-10-19). Gemini, Google AI Mode and Claude are paid add-ons. Each plan also lists ChatGPT Ads tracking.

Otterly.AI has the lowest paid starting price on this list. If Gemini or AI Mode matter to your shoppers, count the add-on cost. Every Amaware plan tracks your pick of three of five engines, Gemini and AI Mode included. See Amaware vs Otterly.AI: which AI visibility tool should you pick in 2026?

Ahrefs Brand Radar: best for brands AI already names

Best for: brands that AI search already names.

Custom prompts start at $50 a month, the AI Visibility Index is $199 a month and all models together are $699 a month (read 2026-10-19).

The AI Visibility Index maps visibility across 492 million real prompts on AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot. You can search any brand with no setup. Ahrefs says the index is best once a brand already appears in AI search (read 2026-10-19).

A newer store gets more from prompts it picks itself. Ahrefs says Custom Prompts work even if no one searches your brand name yet, and they refresh daily.

Semrush AI Visibility Toolkit: best for stores already on Semrush

Best for: stores already on Semrush.

The toolkit is $99 a month for 1 domain and 25 prompts, with no free trial (read 2026-09-30).

It puts AI answers next to the SEO data a Semrush store already uses. Semrush also runs a free AI Visibility Checker you can use three times a day without an account (read 2026-09-30). It checks your domain on ChatGPT, Gemini, Google AI Overviews and Google AI Mode.

AthenaHQ: best for Shopify stores that want many models

Best for: Shopify stores that want many AI models tracked.

Essential is free with $25 of credit, and Starter is $295 a month (read 2026-10-19). Enterprise is a custom price.

Starter lists a Shopify and Webflow integration, 11 AI models and a content optimization agent (read 2026-10-19). Enterprise adds multi-region tracking. A store can test the free tier before it pays.

HubSpot AEO: best for stores already using HubSpot

Best for: stores already using HubSpot.

You can start free with 25 prompts and no credit card. The paid plan is $50 a month, or $45 a month billed annually (read 2026-10-19).

HubSpot AEO tracks ChatGPT, Gemini and Perplexity inside the HubSpot account your store already runs. The paid plan includes 25 prompts, with more for sale. It suits a store whose marketing already lives in HubSpot.

How do the 9 tools compare?

Competitor prices below were read on 30 September and 19 October 2026. Amaware's price is from its plans as of 14 October 2026.

For most online stores, start with Amaware. It tracks the buyer prompts that name stores on your pick of three engines and writes the articles that get you named, from $97 a month.

Pick Peec AI when you need tracking per product across a catalog. Pick Otterly.AI for the lowest start, at $29 a month (read 2026-09-30). See what AI says about you, free, against your own store.

FAQ

What is an AI visibility tool?

An AI visibility tool asks AI engines the questions your shoppers ask and shows which stores get named. It also shows which websites the answers cite. Amaware tracks those answers daily and writes the articles that get your store named.

Which AI visibility tool tracks products for a Shopify store?

Peec AI lists product-level shopping tracking. It fetches your catalog from Shopify, or takes a CSV from Google Merchant Center, and tracks visibility per SKU (read 2026-10-19). AthenaHQ lists a Shopify integration from its $295 Starter plan (read 2026-10-19). Amaware tracks the buyer prompts that name stores and writes the pages that answer them.

How much does an AI visibility tool cost for an online store?

Amaware starts at $97 for 50 prompts and 4 articles. Otterly.AI Lite is $29 for 15 prompts, Semrush is $99 for 25 prompts and Scrunch starts at $250 (read 2026-09-30 to 2026-10-19). HubSpot AEO and AthenaHQ let you start free. For more, read How much does an AI visibility tool cost for a small team?

Do I still need an SEO tool?

Many stores keep one. Amaware has no backlink index, site audit crawler or classic Google rank tracker, so a store that needs those keeps its SEO tool. Ahrefs and Semrush pair AI tracking with their SEO tools. Amaware looks up search volume for a phrase with credits when you need it.

Can I apply to get my store named in ChatGPT answers?

There is no application to be named in a ChatGPT answer. OpenAI's merchant feed program for online stores is a separate process. An AI visibility tool shows which websites the answers cite and which prompts leave your store out. That tells you what to publish next.

Which engines does Amaware track for a store?

Every Amaware plan tracks three of five engines, your pick of ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity. Each prompt runs every day. For ChatGPT, Gemini and both Google surfaces, Amaware captures the answer a logged-out shopper sees. Swap an engine whenever you like.