Amaware vs Otterly.AI: which AI visibility tool should you pick in 2026?

Amaware and Otterly.AI are both AI visibility tools that track what AI engines say about your brand. Otterly.AI tracks four engines (ChatGPT, Google AI Overviews, Perplexity and MS Copilot) starting at $29 a month for 15 prompts, with Gemini and Google AI Mode sold as paid add-ons (read 2026-09-30). Amaware tracks three of five engines daily, your pick, and also writes and publishes the articles that get you named.

Amaware vs Otterly.AI at a glance

Both tools watch ChatGPT and Google AI Overviews and tell you who gets named. Otterly.AI tracks ChatGPT, Google AI Overviews, Perplexity and MS Copilot on its base plans, with Claude, Gemini and Google AI Mode sold as paid add-ons. Amaware tracks three of five engines, including Gemini and Google AI Mode, on every plan, no add-on needed.

The difference is what happens after the tracking. Otterly.AI hands you a report and a weekly list of ideas. Amaware writes the article, publishes it to your site, then watches for AI to start naming you.

Which AI engines does each tool track?

Amaware tracks three of five engines: ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity, your pick. Every prompt runs on all three, every day. Swap an engine whenever you like, and talk to sales if you need all five.

Otterly.AI's core plans cover four engines: ChatGPT, Google AI Overviews, Perplexity and MS Copilot. Claude, Google AI Mode and Gemini are extra. Its pricing page lists these as paid add-ons, from $9 to $149 a month depending on the plan (read 2026-09-30).

That matters if your buyers ask Gemini or Google AI Mode questions. A dental practice checking how Gemini answers "best dentist near me" would need to pay more on Otterly.AI to see it. Amaware includes both from the start.

What do Amaware and Otterly.AI cost in 2026?

Each plan costs the following, based on the latest price read.

Amaware runs $97 a month for Starter, $249 for Pro and $499 for Growth, each billed monthly with 7 days free on a card on file. Otterly.AI runs $29 a month for Lite, $189 for Standard and $489 for Premium, billed monthly (read 2026-09-30). Billed annually, those drop to $25, $160 and $422 a month, a 15% discount.

An online store watching 15 prompts a month might find Otterly.AI's Lite plan cheap enough to start. A law firm or software company wanting Gemini and AI Mode covered from day one, with no add-on bill, tends to land on Amaware instead.

How many prompts and competitors can each tool track?

Amaware's Starter plan tracks 50 prompts every day, Pro tracks 150 and Growth tracks 350. Otterly.AI's Lite plan covers 15 prompts, Standard covers 100 and Premium covers 400. A prompt is a question a buyer asks an AI engine, like "best project management tool for agencies."

Amaware tracks up to 25 competitors per brand, each with its own colour on every chart. Otterly.AI's pricing page does not state a competitor limit, so that figure is not listed.

If you run a restaurant watching five local competitors, either tool's entry plan covers you. A B2B company tracking a dozen rivals across several prompts will likely need a higher tier on either side.

Does either tool write the content that gets you named?

Otterly.AI gives you recommendations: 3 a week on Lite, unlimited on higher plans. Its pricing page does not state that it writes the article for you. You get the idea, then write it yourself.

Amaware writes the whole article. Starter gives you 4 a month to publish yourself. Pro writes 12 a month and publishes them straight to your WordPress, Webflow, HubSpot or Next.js site. Growth writes 45 ahead for you to approve with a tap.

MCP and your own AI

Amaware includes MCP (a connection that lets Claude or ChatGPT work inside your workspace) on every plan, starting at $97 a month. Connect Claude or ChatGPT and it can run the steps for you. Otterly.AI's pricing page shows MCP access starting on its Standard plan at $189 a month.

A marketing team at a med spa that already uses Claude for drafts can plug it straight into Amaware's Starter plan. On Otterly.AI, that same connection needs the $189 plan.

Who should pick Otterly.AI

Otterly.AI suits a brand that wants a cheap way to watch ChatGPT, Google AI Overviews, Perplexity and Copilot, and is comfortable writing its own content. Its Lite plan starts at $29 a month for 15 prompts (read 2026-09-30), with weekly recommendations to work from. If your team already has writers and just needs the daily read, it is a lean entry point.

It also fits a team that wants to add Gemini or AI Mode later, a la carte, rather than pay for all five engines upfront. The annual discount of 15% helps if you commit for a year. Agencies managing several clients may also like the unlimited workspaces on Standard and Premium.

Who should pick Amaware

Amaware suits a brand that wants the gap found and the page written for it. It tracks three of five engines, including Gemini and Google AI Mode, with no add-on to buy. Every plan, starting at $97 a month, includes MCP so Claude or ChatGPT can run the steps.

That fits an owner or marketer who does not have a writer on staff, or does not want to spend hours turning a recommendation into a finished page. A law firm, an ecommerce brand or a software company can connect its own AI and let Amaware write and publish in its voice.

Start free trial or see what AI says about you, free, against your own brand.

FAQ

What are the best AI SEO tools that track AI answers and also write the content?

Amaware tracks three of five engines, your pick of ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity, then writes the article itself and publishes it on Pro and Growth. Otterly.AI's pricing page lists recommendations, 3 a week on Lite, rather than finished articles.

What does Otterly.AI cost in 2026?

Otterly.AI costs $29 a month for the Lite plan with 15 prompts, $189 a month for Standard with 100 prompts, and $489 a month for Premium with 400 prompts (read 2026-09-30). Billed annually, those prices drop to $25, $160 and $422 a month, with Enterprise priced after a call.

Does Otterly.AI track Google AI Mode and Gemini?

Not on its base plans. Otterly.AI's core tracking covers ChatGPT, Google AI Overviews, Perplexity and MS Copilot, and its pricing page lists Claude, Google AI Mode and Gemini as paid add-ons, from $9 to $149 a month depending on the plan (read 2026-09-30).

Does Otterly.AI write the content needed to show up in AI answers?

Otterly.AI's own pricing page lists recommendations, 3 a week on Lite, unlimited on higher plans, but it does not state that it writes the article for you. Amaware writes and publishes the article itself: 4 a month on Starter, 12 on Pro, published straight to your site.

What is the difference between Amaware and Otterly.AI?

Both watch what ChatGPT, Gemini and Google AI Overviews say about your brand every day. The difference is what happens next: Otterly.AI hands you a report and a list of ideas, Amaware writes the article, publishes it to your site and keeps watching until AI starts naming you.