Amaware vs Profound: which AI visibility tool fits your business?

Amaware and Profound are both AI visibility tools that track what ChatGPT, Gemini and Google AI Overviews say about your brand. Amaware starts at $97 a month, tracks daily, and writes the articles that close the gaps it finds. Profound offers a free 7-day trial, then moves to a custom Enterprise price after a demo.

Amaware vs Profound: the short answer

Both tools answer one question: does AI name your business when buyers ask? Amaware publishes its price and gets you tracking today. Profound keeps pricing behind a demo once the trial ends. Amaware also writes and publishes the articles that close the gaps it finds. Profound's AI Marketer agents go wider, building campaigns and workflows for larger teams.

What does each tool track?

Amaware tracks five engines in total: ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity. Every plan picks three of the five and checks every prompt, every day. A prompt is a question a buyer asks an AI engine, and you can swap your three engines any time.

Profound's free trial runs 50 unique prompts daily for 7 days, across ChatGPT, Gemini and Google AI Overviews. After the trial, only the Enterprise plan tracks ongoing answers, and it covers up to 9 answer engines. There is no plan between the trial and Enterprise.

Amaware's Starter plan includes 12 months of history. Profound's trial keeps no history at all. History only arrives on Enterprise, priced after a demo.

How much does each cost?

Amaware publishes three plans on amaware.ai. Starter is $97 a month: 50 prompts, 4 articles a month, 3 engines, daily checks, MCP, 12 months of history. Pro is $249 a month with 150 prompts and 12 articles published to your site. Growth is $499 a month with 350 prompts and 45 articles written ahead for approval. Every plan comes with 7 days free, card on file, and you pay nothing if you cancel before day 8.

Profound's pricing page (read 2026-09-30) lists two public plans: Trial and Enterprise. Trial is free for 7 days, 50 prompts, 3 engines. Enterprise is a custom price, only available after a demo. There is no self-serve monthly plan in between.

Criterion	Amaware	Profound
Self-serve monthly price	$97 to $499 a month, published	No self-serve price, trial or custom Enterprise only
Engines tracked daily	3 of 5: ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity, your pick	3 on trial (ChatGPT, Gemini, Google AI Overviews), up to 9 on Enterprise
Prompts tracked	50 to 350 depending on plan	50 on trial, custom count on Enterprise
Free trial	7 days free with card, cancel before day 8 and pay nothing	7 days free, no card stated, 50 prompts daily
History kept	12 months on Starter; not stated for Pro and Growth	None on trial, all time on Enterprise
Content creation	Writes and publishes 4 to 45 articles a month, ranked by speed to visibility	AI Marketer agents build campaigns and content from credits
AI agent integration	MCP on every plan, connect Claude or ChatGPT	not stated on Profound's pricing page
Best fit	Any business wanting a published price today	Larger teams with budget for a demo and custom setup

If you want a number before you talk to anyone, Amaware's page has it. Profound asks you to book a call first.

Does either tool write the content, not just track it?

Amaware tracks the gap, then writes what fills it. Every question that leaves your business out becomes one thing to publish: a page, a video or a reply, ranked by what gets seen fastest. Amaware writes the article in your brand's voice and publishes it to WordPress, Webflow, HubSpot or Next.js. Connect Claude or ChatGPT over MCP, on every plan, and your AI runs the steps itself.

Profound's FAQ says its Agents help research a market, shape a campaign, and write content from your brand's own knowledge, going beyond AI search tracking alone. That is a wider job than Amaware sets out to do. Profound's Agents run on credits, and the trial gives you a limited amount to try them.

If you want a tool that does one job well, tracking and publishing, Amaware fits. If you want an agent that also plans campaigns, Profound's scope goes further, at a price you see only after a demo.

Do I need a separate SEO tool too?

Keep your SEO tool and add one AI visibility tool for the new work. Your SEO tool tracks backlinks, site health and Google rankings. Amaware tracks something different: whether ChatGPT and Google AI Overviews name you.

Amaware is not a backlink index, a site crawler or a classic rank tracker. It has no claim to replace Semrush, Ahrefs or similar tools for that work. It sits beside your SEO tool, tracking the AI answers your SEO tool cannot see, and writing the articles that earn a citation there.

Who should pick Profound

Pick Profound if you run a larger marketing team with budget for a custom deal. Its AI Marketer agents research markets, shape campaigns and write content from your brand knowledge, not just track answers. Enterprise tracks up to 9 answer engines and keeps all-time history, with SSO and dedicated support.

You will need a demo to see a price. If your team has the budget and wants an agent for the wider marketing job, that trade makes sense.

Who should pick Amaware

Pick Amaware if you want a published price today, no demo required. Starter tracks three engines daily for $97 a month and writes 4 articles a month for you. The 7-day free trial needs a card, but cancel before day 8 and you pay nothing.

A dental practice, an online store, a law firm or a software company all get the same deal: daily tracking, a dashboard, and articles written to close the gaps. Start free trial, or see what AI says about you first.

FAQ

What are the best GEO tools to track how ChatGPT and Google AI Overviews mention my business?

Amaware and Profound both do this. Amaware tracks ChatGPT, Gemini and Google AI Overviews daily from $97 a month and writes the articles that close gaps. Profound tracks the same three engines free for 7 days, then needs a demo and a custom Enterprise price for ongoing tracking.

Does my marketing team need separate tools for SEO and AI search or just one?

You can keep your SEO tool and add one AI visibility tool for the new work: tracking whether ChatGPT and Google AI Overviews name you. Amaware does that tracking and writes the content. It is not a backlink index or a rank tracker, so it sits beside your SEO tool, not instead of it.

What are the best AI SEO tools that both track AI answers and write the content?

Amaware is built for exactly this: it tracks three of five AI engines daily and writes and publishes the articles that earn a citation, from $97 a month. Profound's AI Marketer agents also write content and build workflows, but pricing beyond the 7-day trial needs a demo.

Is Profound free?

Profound's trial is free: 50 prompts run daily for 7 days across ChatGPT, Gemini and Google AI Overviews. After that, the only public plan is Enterprise, priced after a demo. There is no published monthly self-serve price.

What does Profound track and write?

Profound tracks brand mentions, citations, sentiment and competitive presence across up to 9 answer engines on Enterprise, and its AI Marketer agents help research, write and run campaigns. The trial covers 3 engines and 50 prompts for 7 days only.

Who should pick Profound instead of Amaware?

Pick Profound if you have an enterprise marketing team, a budget for a custom deal, and want an AI agent that also researches markets and builds campaigns, not just tracks answers. You will need a demo to see a price.

Who should pick Amaware instead of Profound?

Pick Amaware if you want a published price today, daily tracking across three of five AI engines, and articles written and published for you starting at $97 a month, with a 7-day free trial and no demo required.