Amaware vs SE Ranking: which AI visibility tool fits your business?

Amaware tracks AI answers and writes the content that gets you named. SE Ranking adds AI visibility to its SEO suite. See which fits your business.

October 20, 20265 min read

Amaware and SE Ranking both track what AI engines say about your brand, but they start from different places. SE Ranking is an SEO suite (rank tracking, backlinks, site audits) with AI search tracking on top: its Core plan is $129 a month, and the AI Search add-on that tracks ChatGPT, Google AI Overviews, Google AI Mode and Perplexity costs $89 more (seranking.com, read 13 Oct 2026). Amaware does AI visibility only. It checks three of five engines every day, then writes the articles that get you named, from $97 a month.

What each tool is built for

SE Ranking is built around classic SEO: Google rank tracking, a backlink index, site audits and keyword research. AI search tracking sits on top of that, as plan limits plus a paid add-on. If your team already lives in SE Ranking for rankings and audits, adding AI tracking there keeps everything in one login.

Amaware does one job. It runs your buyers' questions on three of five engines every day, your pick of ChatGPT, Gemini, Google AI Overviews, Google AI Mode or Perplexity, shows who gets named instead of you, and writes the article that closes each gap. It has no backlink index, no site audit crawler and no classic Google rank tracker, so a business that needs those keeps its SEO tool.

Which AI engines does each one track?

SE Ranking's AI Search add-on runs its AI Results Tracker on Google AI Overviews, Google AI Mode, Perplexity and ChatGPT, sold in tiers of 200, 450 and 1,000 prompts. Its plan table also lists 100 prompts tracked daily on Core and 250 on Growth (read 13 Oct 2026).

Amaware runs every prompt on the three engines you pick from ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity, every day, and you can swap an engine any time. Starter covers 50 prompts, Pro 150 and Growth 350. If your buyers ask Gemini, that matters: Gemini is one of Amaware's five, and SE Ranking's add-on does not name it.

Does either tool write the content for you?

Both include articles, in different ways. SE Ranking's pricing page lists 25 articles on Core and 50 on Growth from its content tools, with extra articles from $39.20.

Amaware writes each article from a question the engines answered without you: what buyers asked, which brands got named instead, and which pages the answer cited. It writes in your brand's voice and learns from your edits. On Pro and Growth it publishes to your WordPress, Webflow, HubSpot or Next.js site, then watches for the engines to start citing the page. Starter includes 4 articles a month that you post yourself, Pro 12 and Growth 45.

What does each one cost?

	Amaware	SE Ranking
Entry price	$97 a month (Starter)	$129 a month (Core), $103.20 billed yearly
AI tracking	Included on every plan	AI Search add-on, $89 a month or $71.20 billed yearly
AI engines	3 of 5, your pick, every day	AI Overviews, AI Mode, Perplexity, ChatGPT
Prompts	50, 150 or 350	200, 450 or 1,000 on the add-on
Articles	4, 12 or 45 a month, written from missed prompts	25 on Core, 50 on Growth
Classic SEO tools	None	Rank tracking, backlinks, site audits

Amaware is $97 a month for Starter, $249 for Pro and $499 for Growth, billed monthly, with 7 days free on a card on file and a 30-day money-back guarantee on the first plan payment. Done for you, where Amaware's team runs your SEO and AI search, starts at $2,999 a month.

SE Ranking with AI tracking, Core plus the AI Search add-on, comes to $218 a month month to month, or $174.40 a month billed yearly (read 13 Oct 2026).

Who should pick SE Ranking

Pick SE Ranking if your team already runs rank tracking, backlinks and audits there and wants AI search tracking in the same login. The add-on's 200-prompt tier covers a lot of prompts for the money if ChatGPT, AI Overviews, AI Mode and Perplexity are the engines you care about.

Who should pick Amaware

Pick Amaware if your SEO is already covered and you want AI search handled: daily answers on the three engines you choose, Gemini included if you want it, and each missed question turned into an article in your voice, published to your site on Pro and Growth. It suits any kind of business, from a law firm to an online store, that wants to see who AI names instead of them and change it.

See what AI says about you, free, against your own brand, or start free trial to get the first article written.

FAQ

What are the best AI SEO tools that both track AI answers and write the content?

SE Ranking includes articles from its content tools, with AI tracking as a paid add-on. Amaware includes both on every plan and writes each article from a question the engines answered without you.

Does SE Ranking track ChatGPT and Google AI Overviews?

Yes, through its AI Search add-on. The AI Results Tracker covers Google AI Overviews, Google AI Mode, Perplexity and ChatGPT, for $89 a month on top of a plan (seranking.com, read 13 Oct 2026). Amaware tracks three of five engines, your pick, with Gemini as one of the options.

What does SE Ranking cost compared to Amaware?

SE Ranking's Core plan is $129 a month and its AI Search add-on $89 more, or $103.20 and $71.20 a month billed yearly. Amaware starts at $97 a month with AI tracking and 4 articles included, and 7 days free on a card.

Who should pick SE Ranking over Amaware?

A team that already runs its SEO in SE Ranking and wants AI tracking in the same login, with rank tracking, backlinks and audits alongside.

Who should pick Amaware over SE Ranking?

A business whose SEO is already covered and that wants AI search handled day to day: the engines it picks checked every day, and the articles that get it named written in its voice.