The 9 best AI visibility tools for marketing agencies in 2026

For a marketing agency running several clients, the best AI visibility tool handles many brands under one login. Amaware fits agencies that want tracking and the articles written, with 5 brands on Growth at $499 a month. Otterly.AI suits agencies that want branded reports, and Peec AI suits agencies that want one prompt bundle across clients.

Which AI visibility tool works for an agency with several clients?

Pick a tool that keeps each client separate and prices the next client fairly. Your clients might be a dental practice, an online store, a law firm and a software company. Each one needs its own questions, competitors and reports.

An AI visibility tool asks AI engines the questions buyers ask. It then shows who gets named and which websites get cited. The work is AI SEO, also called GEO (generative engine optimization) or AEO (answer engine optimization).

A prompt is a question a buyer asks an AI engine. Most tools price by prompts, so your prompt count sets your cost per client. We list Amaware first because it is our tool, then eight others with what each does best.

Each tool below gets a best-for line, a price with the day we read it, and a verdict. A table near the end puts all nine side by side.

How we picked these 9 tools

We judged every tool on four things:

1. Several clients under one login. Each client's prompts, competitors and reports stay apart.
2. Price per client. We looked at what the second and fifth client cost.
3. Engines tracked. The tool covers the engines your clients' buyers use, such as ChatGPT, Gemini and Google AI Overviews.
4. What it does after it measures. Some tools hand you reports, some give recommendations, and some write the articles.

Amaware: best for agencies that want the articles written

Best for: agencies that want each client tracked and the articles written.

Price: Starter $97, Pro $249, Growth $499 a month.

Amaware asks three of five AI engines each client's buyer questions every day. You pick the three from ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity, and you can swap one any time. Each brand tracks up to 25 competitors.

Growth fits most agencies. It holds 5 brands and 350 prompts, with more brands at $99 a month each, and each extra brand adds 50 prompts and 6 articles. It writes 45 articles a month ahead for you to approve, and a person approves every one.

Every question that leaves a client out becomes one thing to publish: a page, a video or a reply. Each is ranked by what gets the client seen fastest. On Pro and Growth, Amaware publishes articles to the client's WordPress, Webflow, HubSpot or Next.js site.

Then it tracks when AI cites each article. You can also connect Claude or ChatGPT over MCP, and your AI does the steps for you.

Amaware is not a full SEO suite. It has no backlink index, site audit crawler or classic Google rank tracker, so clients keep their SEO tool. Every plan starts with 7 days free with a card on file, and you pay nothing if you cancel before day 8.

Otterly.AI: best for agencies that sell branded reports

Best for: agencies that sell branded client reports and pitch audits.

Price: Lite $29, Standard $189, Premium $489 a month.

Otterly.AI is strongest when your agency sells reports. Agency Partners get everything in Standard or Premium, plus unlimited workspaces with one login for your team. Pitch workspaces let you run custom audits for prospects before they sign.

Reports go out through Google Looker Studio in your own branding. Agency Partners also get more prompts: 150 on Standard and 500 on Premium. One invoice covers all your workspaces.

Plans track ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Gemini and Google AI Mode are add-ons from $9 to $149 a month depending on the plan, and Claude starts at $29 (read 2026-10-19). For a closer look, read Amaware vs Otterly.AI: which AI visibility tool should you pick in 2026?.

Peec AI: best for agencies sharing one prompt bundle

Best for: agencies that share one prompt bundle across clients.

Peec AI agency accounts run several client projects under one bundle. Billing is central, and you allocate prompts to each client as needed. Agency accounts track sub-brands by default.

Plans run Starter with 50 prompts, Pro with 150 and Advanced with 350, each on 3 models. Advanced holds 5 projects. Peec AI shows the current price for each plan on its pricing page, in your currency.

Models include ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI. Peec AI also offers an API, MCP and a Data Studio connector. You can track any supported country or language at no extra cost.

Amaware gives each brand its own prompts and competitors instead of one shared pool. Our page Amaware vs Peec AI: which AI visibility tool fits your business? sets the two side by side.

Profound: best for agencies with enterprise clients

Best for: agencies serving enterprise clients that need many engines.

Price: a free 7-day trial, then Enterprise at a custom price after a demo.

Profound's Enterprise plan tracks up to 9 answer engines. That suits a large client whose buyers spread across many AI tools. You agree the price after a demo. Profound's FAQ also names an Agency Growth plan with 400 credits a month for each client workspace, with no price listed.

The free trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews. It gives you a quick read on a client before a pitch. Amaware tracks three of five engines, your pick, at a listed monthly price.

AthenaHQ: best for agencies with multi-region clients

Best for: agencies whose clients need multi-region dashboards.

Price: Essential is free with $25 of credit, and Starter is $295 a month (read 2026-10-19).

AthenaHQ's Enterprise plan lists multi-language and multi-region tracking (read 2026-10-15). It adds an executive dashboard with BI tool support such as Tableau, Power BI and Looker. It also lists brand voice and brand guidelines enforcement.

Self-serve starts higher than most tools here, at $295 a month for 3,600 credits and 11 AI models (read 2026-10-19). The free Essential plan comes with 300 credits, so you can test it first. Enterprise is a custom price.

Scrunch: best for clients whose website is the project

Best for: clients whose website is the main project.

Price: from $250 a month (read 2026-10-19).

Scrunch pairs monitoring with Agent Pages, which deliver an optimized experience to AI agents. It also analyzes AI website traffic and helps improve how AI consumes a site (read 2026-10-15). Monitoring shows how a brand shows up in AI, with citations.

A shopping view tracks AI search performance at the product level. That makes Scrunch a fit for a client whose website itself is the main project.

Ahrefs Brand Radar: best for agencies already on Ahrefs

Best for: agencies already paying for Ahrefs.

Price: Custom Prompts from $50 a month, or $699 a month for all models. The AI Visibility Index is $199 a month (read 2026-10-19).

The AI Visibility Index needs no setup. You can search any brand, product or category, with answers back to 2025 and no domain cap. Ahrefs says it maps visibility across 492 million real prompts.

Ahrefs also says the index is best once a brand already appears in AI search. For a newer client, Custom Prompts track the questions you set, refreshed daily, and Ahrefs says they work even if no one searches the brand name yet.

Semrush AI Visibility Toolkit: best for agencies with a few clients

Best for: agencies with a few clients already on Semrush.

Price: $99 a month for 1 domain and 25 prompts (read 2026-09-30).

One plan covers one domain and 25 tracked prompts. Each added client adds cost, so the toolkit fits an agency with a small roster. There is no free trial.

For a quick look before you pay, Semrush's free AI Visibility Checker runs three times a day without an account (read 2026-09-30). It checks ChatGPT, Gemini, Google AI Overviews and Google AI Mode.

HubSpot AEO: best for agencies whose clients run on HubSpot

Best for: agencies whose clients run on HubSpot.

Price: $50 a month, or $45 a month billed annually (read 2026-09-30).

HubSpot AEO tracks ChatGPT, Gemini and Perplexity with 25 prompts included, and more prompts are for sale. You can start free with 25 prompts and no credit card (read 2026-10-19). That makes it an easy first step for a client already on HubSpot.

Amaware publishes articles to HubSpot sites on Pro and Growth. So a HubSpot client can use Amaware for the articles that get them named.

How the 9 AI visibility tools for agencies compare in 2026

Competitor prices below were read from each pricing page between 2026-09-30 and 2026-10-19, and Amaware's on 2026-10-14.

Amaware comes out ahead when you want the work done after the measuring, with articles written and published for each client. Otterly.AI leads on branded reporting, and Peec AI on one shared pool of prompts. Profound and AthenaHQ fit larger clients, while Ahrefs, Semrush and HubSpot fit agencies already paying for those tools.

Pick Amaware if you want each client tracked daily and the articles written and published for them. Pick Otterly.AI for branded reports and pitch audits, Peec AI for one prompt bundle across clients, and Profound when an enterprise client needs many engines. See what AI says about you, free, for any client.

FAQ

What is an AI visibility tool?

An AI visibility tool asks AI engines the questions buyers ask, then shows who gets named and which websites get cited. The work is AI SEO, also called GEO or AEO. Amaware, Otterly.AI and Peec AI all track these answers every day.

Can one AI visibility tool handle several clients?

Yes. Amaware's Growth plan holds 5 brands, with more at $99 a month each. Otterly.AI Agency Partners get unlimited workspaces on Standard or Premium (read 2026-10-15). Peec AI agency accounts run several client projects under one bundle with central billing (read 2026-10-15).

How much does an AI visibility tool cost for an agency?

For several clients, expect a few hundred dollars a month. Amaware Growth is $499 for 5 brands, and HubSpot AEO is $50 (read 2026-09-30). Otterly.AI Premium is $489 for 400 prompts (read 2026-10-15). Profound Enterprise is priced after a demo (read 2026-09-30).

Which AI engines should an agency track for clients?

Track the engines each client's buyers use. Amaware tracks three of five, your pick of ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity, and you can swap one any time. Profound Enterprise tracks up to 9 engines (read 2026-09-30).

Do I still need an SEO tool with an AI visibility tool?

Usually yes. Amaware has no backlink index, site audit crawler or classic Google rank tracker, so clients keep their SEO tool. Ahrefs Brand Radar and the Semrush AI Visibility Toolkit come from SEO tool makers, which suits agencies already paying for Ahrefs or Semrush.

Is there a free way to check a client's AI visibility?

Yes. Amaware's free check asks ChatGPT, Gemini and Google your client's buyer questions and shows who gets named instead. Ahrefs' AI Visibility Checker is free with no signup, and Semrush's checker is free three times a day (both read 2026-09-30).