The 6 best Otterly.AI alternatives in 2026

The best Otterly.AI alternative depends on the job. Amaware, an AI visibility tool, fits a business that wants the pages written: it checks your buyers' questions on three engines you pick, turns each one you miss into one thing to publish and writes the articles. AthenaHQ fits teams that want 11 models, and Peec AI fits teams tracking several projects.

Why look for an Otterly.AI alternative?

Otterly.AI is an AI search monitoring tool. It tracks the prompts you choose on the AI engines your plan covers. A prompt is a question a buyer asks an AI engine, and the work of getting named in the answer is AI SEO, also called GEO (generative engine optimization) or AEO (answer engine optimization).

Otterly.AI's Lite plan is $29 a month for 15 prompts, as of October 2026. Standard is $189 a month for 100 prompts and Premium is $489 a month for 400, billed monthly. Billed yearly, as of September 2026, the same three plans are $25, $160 and $422 a month.

Otterly.AI's plans track ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Gemini and Google AI Mode are add-ons from $9 to $149 a month by plan, and Claude is an add-on from $29 to $439. Otterly.AI also lists free GEO tools on its site, such as a query fan-out tool and an AI crawler simulation.

The tools below fit different jobs. Amaware writes the pages for you, AthenaHQ covers 11 models on one plan, and Ahrefs and Semrush add AI tracking to an SEO suite you may already pay for.

Amaware: best for getting the pages written

Amaware is best for a business leaving Otterly.AI that wants the questions it misses turned into articles, written in its voice and, on Pro and Growth, published to its own site. Amaware is our product, the AI visibility tool this site belongs to.

Amaware asks the AI engines you pick the questions your buyers ask. It shows who gets named and which websites the answers cite. Every plan tracks three of six engines, your pick of ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity and Claude.

The first five run every day, and Claude runs once a week. You can track up to 25 competitors for each brand.

Each question that leaves you out becomes one thing to publish: a page, a video or a reply, ranked by what gets you seen fastest. Amaware writes the articles in your voice and tracks when AI cites each one. On Pro and Growth it publishes them to your WordPress, Webflow, HubSpot or Next.js site, and on Starter you publish them yourself.

You can connect Claude or ChatGPT over MCP, and your AI does the steps for you. When your team edits an article, Amaware keeps the changes they'd make again and writes the next one that way. BetterSocials went from 6 visitors a month from AI search in July to 237 in September 2026, measured in Google Analytics.

Otterly.AI is cheaper to start. Lite's $29 for 15 prompts works out to just under two dollars a prompt. Amaware Starter is $97 a month for 50 prompts, about the same per prompt, and it includes 4 articles a month.

At the middle tier, Amaware Pro is $249 a month for 150 prompts, under two dollars a prompt, with 12 articles a month. Otterly.AI Standard is $189 for 100 prompts, also under two dollars a prompt, so Pro costs a little less per prompt.

At the top, Otterly.AI is cheaper per prompt. Premium's $489 for 400 prompts comes to less per prompt than Amaware Growth's $499 for 350. What the difference buys is 45 articles a month, written ahead for you to approve.

Amaware bills monthly, with 7 days free on every plan, and it doesn't track Microsoft Copilot. Amaware isn't a full SEO suite, so keep your SEO tool for backlinks, site audits and rank tracking. The full side by side is in Amaware vs Otterly.AI: which AI visibility tool should you pick in 2026?.

Before you switch, see what AI says about you. Enter your email and watch ChatGPT, Gemini and Google answer the questions your buyers ask, and see who they name instead of you.

Peec AI: best for tracking several projects

Peec AI is best for teams that track several projects and want plans that step up by prompts and projects. Starter has 50 prompts and 1 project, Pro has 150 prompts and 2 projects, and Advanced has 350 prompts and 5 projects. Each of those plans runs on three models, and Enterprise is a custom annual plan.

Peec AI shows each plan's current price on its pricing page, in your currency. Its own site says it's rated 4.7 out of 5 on G2. Peec AI has visibility trackers for ChatGPT, Gemini and Google AI Mode.

Pick Peec AI over Otterly.AI when you run several projects and want your plan to grow by project count.

AthenaHQ: best for many models on one plan

AthenaHQ is best for teams that want 11 AI models and unlimited prompts on one plan. AthenaHQ Starter is $295 a month, as of October 2026, and includes $300 of credit a month (3,600 credits). Annual billing is 17% off.

AthenaHQ Starter lists 11 AI models, unlimited topics, prompts and competitors, a Shopify and Webflow integration and a content optimization agent. Essential is free with $25 of credit (300 credits), so you can test it first. Enterprise is a custom price and adds multi-region tracking.

Otterly.AI is far cheaper to start, at $29 against $295. AthenaHQ pays off once you need 11 models on one plan.

Ahrefs Brand Radar: best for teams already on Ahrefs

Ahrefs Brand Radar is best for teams already on Ahrefs that want AI tracking beside their SEO data, or a brand that already appears in AI search. Brand Radar has two parts. Custom Prompts track the prompts you define, refreshed daily, from $50 a month as of October 2026, and $699 a month for all models.

The AI Visibility Index is $199 a month and maps visibility across 492 million real prompts people ask AI platforms. Ahrefs says the index is best once your brand already appears in AI search. It also says Custom Prompts work even if no one searches your brand name yet.

Brand Radar covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Claude available. Paid Ahrefs plans include a few free AI prompts: 5 on Lite, 10 on Standard and 20 on Advanced. Otterly.AI is cheaper to start, at $29 against $50.

Semrush AI Visibility Toolkit: best for teams already on Semrush

The Semrush AI Visibility Toolkit is best for teams that already run their SEO in Semrush and want AI tracking for one domain. It's $99 a month for 1 domain and 25 tracked prompts, as of September 2026, with no free trial. That's about four dollars a prompt, so Otterly.AI Lite, at under two dollars a prompt, is cheaper per prompt.

Semrush's free AI Visibility Checker works three times a day without an account. You enter a domain, and it checks ChatGPT, Gemini, Google AI Overviews and Google AI Mode. It shows an AI Visibility Score, your brand mentions and the pages that drive the most AI citations.

Profound: best for enterprise brands

Profound is best for large brands with an enterprise budget that want up to 9 answer engines and AI traffic analytics. Profound's public plans are a free trial and Enterprise, as of October 2026. The trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews.

Profound Enterprise is a custom price after a demo and tracks up to 9 answer engines. Its Agent Analytics tracks AI-sourced traffic across your domains, with integrations such as Cloudflare, Vercel, WordPress and Google Analytics.

The pricing page lists no self-serve monthly price. Otterly.AI and Amaware both publish their monthly prices.

How do the Otterly.AI alternatives compare on price?

Otterly.AI's row comes first in the table below, then Amaware's, then the other five alternatives. The table shows each tool's starting price as of October 2026 (Semrush's as of September 2026), its best fit and its main limitation.

HubSpot AEO also has a free way to start. Its free version tracks 25 prompts with no credit card. The paid plan is $50 a month, or $45 a month billed annually, as of September 2026, with 25 prompts on ChatGPT, Gemini and Perplexity.

For what each plan costs at a small team's size, read How much does an AI visibility tool cost for a small team?.

FAQ

What is the best Otterly.AI alternative in 2026?

Amaware is the best Otterly.AI alternative for a business that wants the pages written as well as tracked. It checks your buyers' questions on three AI engines you pick, turns each one you miss into one thing to publish and writes the articles. AthenaHQ fits teams that want 11 models, and Peec AI fits teams tracking several projects.

Is there a cheaper alternative to Otterly.AI?

Otterly.AI Lite is $29 a month for 15 prompts, or $25 a month billed yearly. To pay less, HubSpot AEO has a free version that tracks 25 prompts with no credit card, and AthenaHQ Essential is free with $25 of credit. Ahrefs Brand Radar's Custom Prompts start at $50 a month.

What do I lose if I leave Otterly.AI?

You lose Microsoft Copilot tracking, which Otterly.AI's plans include and Amaware doesn't track. You also lose yearly billing, at $25, $160 and $422 a month. Amaware bills monthly and tracks three engines you pick from ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity and Claude.

How do I switch from Otterly.AI to Amaware?

Start the 7-day free trial with a card on file and add the prompts you track in Otterly.AI, up to 50 while you trial. Pick three engines and the answers come in. Cancel before day 8 and you pay nothing. After that, the 30-day money-back guarantee refunds your first plan payment in full on one email to hello@amaware.ai.

Who should stay on Otterly.AI?

Stay on Otterly.AI if you track a short list of prompts and want a low monthly price, at $29 for 15 prompts. Stay if you need Microsoft Copilot in the plan or want yearly billing. At 400 prompts, Otterly.AI Premium at $489 a month costs less per prompt than Amaware Growth.

Does Amaware track the same AI engines as Otterly.AI?

The two overlap on most engines. Amaware tracks three you pick from ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity and Claude. Otterly.AI's plans track ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Gemini and Google AI Mode as add-ons from $9 to $149 a month, and Claude from $29 to $439.