Amaware vs HubSpot: which AEO tool should you pick in 2026?

Amaware and HubSpot both track how AI answers name your brand. Amaware is an AI visibility tool that checks your pick of three engines daily from ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity, then writes the articles that get you named. HubSpot's AEO tool, as of September 2026, tracks ChatGPT, Gemini and Perplexity with 25 prompts included.

Amaware vs HubSpot: which AEO tool fits your team in 2026

Buyers now ask AI what to buy before they ever open Google. Both tools tell you whether AI names your brand when that happens. Amaware lets you pick three of five engines, and writes the content that fixes the gap. HubSpot's AEO tool, read 2026-09-30, tracks three engines for $50 a month and sits inside HubSpot's own CRM. Which one you pick depends on how many engines you need watched and whether you want the content written for you.

Should you test AEO or stick with SEO in 2026

Test both. Answer engine optimization, AEO, checks whether ChatGPT, Gemini and other AI tools name your brand and cite your pages. It does not replace SEO. Google's guidance says SEO fundamentals still matter, and AI Overviews sit on top of them.

Keep your technical SEO running: crawlable pages, clean structure, fast load times. Then add daily tracking of what ChatGPT, Gemini and Google AI Overviews say about your brand. That is the part a rank tracker cannot show you.

A lower click rate on a search result does not tell you whether AI named you instead. It only tells you fewer people clicked. Amaware checks the answer itself, across the engines you pick, every day.

What does HubSpot's AEO tool track

HubSpot's AEO tool, read 2026-09-30, tracks ChatGPT, Gemini and Perplexity. It costs $50 a month, or $45 a month billed annually, with 25 prompts included and more for sale. A free version tracks the same 25 prompts with no card needed.

Its pricing page, read the same day, does not list Google AI Overviews or Google AI Mode among the engines it tracks. If your buyers use Google's AI features to research what to buy, that gap matters. It comes from HubSpot, which suits a team already running HubSpot for everything else.

What does Amaware track that HubSpot does not

Amaware covers five engines: ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity. Every plan tracks three of the five, your pick, every prompt, every day, and both Google surfaces are in that choice.

Starter tracks 50 prompts for $97 a month. Pro tracks 150, Growth tracks 350. A prompt is a question a buyer asks an AI engine, like "best onboarding software for a small team." Amaware captures the real answer a logged-out person sees, once a day, for ChatGPT, Gemini and both Google surfaces. Perplexity runs on its API.

Amaware vs HubSpot: price and prompts side by side

This is how the two compare on price, engines and what each one does for you, based on plans read 2026-09-30.

Criterion	Amaware	HubSpot
Price to start	$97 a month, 50 prompts, 4 articles	$50 a month, or free for 25 prompts
Prompts tracked	50, 150 or 350 prompts, depending on plan	25 prompts included, more for sale
Engines tracked	3 of 5, your pick, both Google surfaces included	ChatGPT, Gemini and Perplexity only, per pricing page
Free trial	7 days free, card on file	Free version, 25 prompts, no card needed
Writes your content	Writes 4 to 45 articles a month in your voice	Not listed on its pricing page
Publishes for you	On Pro and Growth, to WordPress, Webflow, HubSpot or Next.js	Not listed on its pricing page
AI agent integration	MCP for Claude and ChatGPT, every plan	Not listed on its pricing page
Built for	Every kind of business, not just software	Part of HubSpot's CRM and marketing suite

Does either tool write and publish the content for you

Amaware writes the whole article for each gap it finds, in your voice, from the evidence behind it. Starter writes 4 articles a month, which you paste into your own site. Pro writes 12 and publishes them to your WordPress, Webflow, HubSpot or Next.js site at the time you pick. Growth writes 45 ahead, and you approve each one with a tap.

Every plan includes MCP, the plug that lets Claude or ChatGPT read your steps and do them for you. Connect your AI, ask it what to publish this week, and it pulls the brief straight from Amaware.

Whether HubSpot's AEO tool writes or publishes content itself is not stated on its pricing page. If writing and publishing the fix matters to you, check that directly with HubSpot before you buy.

Who should pick HubSpot

Pick HubSpot's AEO tool if you already run HubSpot's CRM and marketing tools. At $50 a month, or free for 25 prompts, it is a low-cost way to add AI tracking to a system you already pay for. It covers ChatGPT, Gemini and Perplexity, which may be enough if your buyers mostly use those three.

It suits a small marketing team that wants one add-on, not a second dashboard to learn. If your buyers lean on Google AI Overviews, or you want more than 25 prompts, you will want to weigh that against what it does not track.

Who should pick Amaware

Pick Amaware if you want more engines watched and the content written for you. Every plan tracks three of five engines you choose, and Google AI Overviews and Google AI Mode are both on that list, where HubSpot's pricing page does not list them. Starter starts at $97 a month for 50 prompts and 4 articles a month.

Amaware serves every kind of business: a dental practice, an online store, a law firm, a software company, and the agencies that run AI visibility for their clients. If you want the articles written in your voice and published to your own site, that is built into every plan. Start free trial, or see what AI says about you first.

FAQ

Should my growth team test AEO or is SEO still enough?

Test both. Google's guidance says SEO fundamentals still matter, and AI Overviews sit on top of them. Keep your technical SEO work running, and add daily tracking of what ChatGPT and Gemini say about your brand. Amaware checks this across the three engines you pick, every day.

Should a marketing team focus on AEO instead of SEO this year?

No, don't swap SEO for AEO. Google's guidance says the same basics that earn a ranking also earn a place in AI Overviews, so AEO sits on top of SEO rather than replacing it. Keep your SEO work running, then track what ChatGPT, Gemini and Google AI Overviews say about your brand, and publish the pages that close the gaps.

What is the difference between AEO and SEO?

SEO gets your pages crawled, indexed and ranked in search results. AEO, answer engine optimization, checks whether AI engines such as ChatGPT and Gemini name your brand in their answers and cite your pages as the source. Amaware tracks the AEO side daily, on top of whatever SEO work you already do.

Does HubSpot's AEO tool track Google AI Overviews and AI Mode?

HubSpot's AEO tool, read 2026-09-30, tracks ChatGPT, Gemini and Perplexity for $50 a month with 25 prompts. Its pricing page does not list Google AI Overviews or Google AI Mode. Amaware tracks three of five engines you pick, including both Google surfaces, on every plan.

Is HubSpot's AEO tool enough on its own?

It depends on how many prompts and engines you need. HubSpot's AEO tool tracks 25 prompts on ChatGPT, Gemini and Perplexity for $50 a month, with a free version at the same prompt count. If you need Google AI Overviews, more prompts, or articles written and published for you, Amaware covers those.